Digital Marketing: What Is The True Definition Ep. 2 Artwork

Digital Marketing 101 for Latinas

Welcome to the go-to podcast for purpose-driven Latinas ready to launch and grow their online businesses with confidence and clarity. I’m Heidy De La Cruz — writer, award-winning podcaster, and online business coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income.

Here, I talk about online marketing strategies, authentic content creation, building a brand that feels aligned, and overcoming the mindset blocks that hold first-gen entrepreneurs back. Whether you're just starting or ready to grow, you’ll get real talk, step-by-step tips, inspiring stories, and the encouragement you need to take action — all from someone who understands your journey.

If you’re a Latina ready to break generational cycles and create your own table, this podcast is for you.
Let’s build your dream — juntas.

Con Amor, Heidy :)

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Digital Marketing 101 for Latinas

Digital Marketing: What Is The True Definition Ep. 2

August 14, 2025 • Heidy De La Cruz • Episode 2

In this episode, Heidy sets the record straight on what digital marketing truly means — and why it’s more than just reselling a course. She also opens up about how she realized she’s been a digital marketer for over a decade (even before she called herself one) and shares the very first digital product she ever created.

💬 In This Episode, You'll Learn:

The real definition of digital marketing (hint: it’s not just affiliate links and resale rights)
Why digital marketing has been misunderstood and misrepresented lately
Heidy’s journey into digital marketing — from blogging in 2014 to podcasting, coaching, and selling digital and physical products
A behind-the-scenes look at the first digital product she ever sold
How AI tools like Gemini and ChatGPT helped Heidy see herself clearly as a digital marketer
The mindset shift that inspired this podcast and her coaching offers

🔥 Key Takeaways:

If you're creating content, selling products, using email marketing, social media, or podcasting — you are already using digital marketing
You don’t need to resell someone else’s course to be a digital marketer — you can build your own path based on your strengths and experiences
Digital marketing includes: SEO, blogging, social media, affiliate marketing, podcasting, and more
Don’t wait for validation — own your title and your experience

📌 Resources Mentioned:

✅ How to Start Your Online Business Checklist for Latinas
🎯 Digital Marketing 101 Mini-Course – Discover which strategy is best for your goals and audience
💻 Join My Email List – Get new episodes + tips delivered every Thursday
🛍️ Visit My Stan Store – Access all resources in one place

✨ Connect with Heidy:

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.